BEATS
Listen To Your Heart
“Listen To Your Heart” features LeBron James, Lionel Messi, and Shohei Ohtani, three legendary athletes united by one thing: their hearts. Despite immense pressure, their hearts remain steady, guiding them through challenges and championships. Narrated by the iconic RZA, the film highlights their unshakable calm in the most intense moments. This campaign encourages athletes to train harder and listen to their bodies, with Powerbeats Pro 2 heart rate monitoring technology to track and improve performance.
Photography by Marcus Smith
CREDITS
GROUP CREATIVE DIRECTORS:Steve Horn & Castro Desroches
CREATIVE DIRECTORS:
Maximilian Gebhardt & Chris Mendez
CREATIVESKamiin Valree, Kofi Lost, Eyob Yirgou
PARTNERS
Julien & Quinten, Oliver Millar, Pat Scola, Paul Hardcastle, Blacksmith VFX, Mikey Rossiter, and many more