ART DIRECTION LET ME PUT YOU ON
LISTEN TO YOUR HEART
NON-STOP NBA
TURN UP THE FUN
THE HOOPCHAT
REBUILD THE WORLD
WAGMI WNBA
THE BREAKTHROUGH

DIRECTINGH&R BLOCKBOY
NON-STOP NBA :10s
THE HEIST

DESIGN BEATS BY DRE
NBA

SELECTED CLIENTSMCDONALDS
BEATS BY DRE
NBA
LEGO
WHATSAPP
CRUNCH
COINBASE
INTUIT
TIRADOR
ABOUT  
CURRENTLY AT TRANSLATION———CURRENTLY AT TRANSLATION———  







WHATSAPPHoopchat
For March Madness, we set out to bring the heat of basketball banter from the group chat to real life. To do it, we created the first-ever basketball fan sports desk: a full-on set where two lucky Midwestern group chats had the chance to take their hot takes, wild predictions, and trash talk to the big stage.

This campaign aimed to get fans to move their hoops chatter over to WhatsApp, a more private and secure way to talk smack. So we gave them a reason to make the switch — the chance to become the voice of their own mini sports network. Each winning group got a fully produced segment at our custom-built Fan Desk, complete with pro hosts, lights, cameras, and all the action. The result? Real friends. Real debates. Real madness.

It wasn’t just a campaign. It was the first time March Madness fans got to see themselves as the stars of the show. Big thanks to our incredible team for helping Kofi and I bring our insane basketball superfan idea to life!









CREDITS
GROUP CREATIVE DIRECTORS:Emmeli Ostradahl & Aryan Aminzadeh

CREATIVESKamiin Valree, Kofi Lost, Hailey Borema, Em Frederick

EDITOR & CONTENT CAPTURE:JJ Tanaka
PREV PROJECT


2025®